The use of internet is now growing considering the fact that even mobile phones have access to the World Wide Web. Because this is the case, it is important for businesses or for professionals to get to their target market. Whether providing products or services, it is important to consider the visibility of the website when the right keywords were entered on the search bar.
Google Panda and Penguin
If you have a website that used to be on the first page, then, you have an idea what it feels like to be in control of your niche. The importance of this control can be seen on both businesses that have local and worldwide target markets. If you’ve been knocked off the top spot in the past, this is simply explained by the presence of the Google updates. Google, in order to provide a more relative result to queries have updated the standards of their algorithm. Known collectively as the Google Panda and Penguin updates, this algorithm has a different perspective when it comes to ranking websites. Content is now more important than volumes of backlinks that were built in a spammy way. This simply proves that, more than ever, the local search engine optimization packages are much needed in order to guarantee visibility online.
Why Local Search Engine Optimization is Underrated?
Local SEO is an underrated aspect of Search Engine Optimization. Companies are thinking that because they operate on a small town, that word of mouth offline will already be sufficient to promote their business. Is this the case? In reality, this is not really true. People tend to go online and search for businesses that will provide them with products and services that they need. Blogs, reviews, and other online write ups about your company could mean a lot in sealing the deal. According to a study, consumers have the tendency to consider the different types of blogs and reviews as personal recommendations.
Local SEO is all about delivering the noise that you need online, while getting the ranking that will not miss the attention of your target market. There are multifaceted approaches that SEO companies do in order to meet the gold standard of the latest Google algorithm. For instance, you have long tail keywords. Long tail keywords not only cater to the detailed inquiries online but it also looks into the possibility of smart phone use. Because of voice search queries on smart phones, long tail keywords are becoming effective.