Despite the many changes how a search engine provides results, it is still a good idea to adhere to their rules. If you don’t have the desired visibility, the site will be rendered useless. In effect, it can also slow your business down. Since 2011, it is already an effort to reach the first page. It is no longer as easy as establishing backlinks. It is far too complicated to make a website rank today than ever.
If your sites were already affected in a positive or in a negative manner after the Google Panda and Penguin 1.0, today is the time to recalibrate your SEO practice again. Since Google is continuously trying to provide a user friendly search engine, expect new practices to surface in the coming months. If you noticed a few shakeups in your SEO standing between May 13 to 15, it may be due to the dry runs made by Google to test the new generation Panda and Peguine.
If you’ve been operating a site, trying to maximize the World Wide Web for the past two years, you have noticed a number of changes made in the algorithm of Google. Google took out article farms and other sources of backlinks that help boost rankings. This was done in order to prioritize quality of the content seen on the website. In the past, it is all about the backlinks. A number of link builders get away with numerous spammy links that point to their sites. With every backlink working as a “yes” vote in the eyes of the old Google Spiders, Google noticed a number of useless sites on their top search result pages. This became dangerous to business for several reasons.
The primary reason Google became the top search engine in the World Wide Web is because they can provide the best search results for their users. This prompted people to consider Google as their primary search tool whenever they are looking for things online. On the part of advertisers, this is a good thing considering the placement of their ads is in pin point precision. Yearly, Google generates billions of dollars on advertising money. With a bad line up of sites appearing on your search result pages, it will only take a short while until you are already losing a great amount of advertisers. In a preventive manner, Google improved searchabiltiy of useful results through recalibrations on their algorithm.
There are two reactions that you can generate when you do all these drastic changes. Of course, there will be positive ones and there will be negative ones. On the part of black hatters, expect that they either sink or swim. It is either they change their method of climbing the rankings, or simply accept being de-indexed by Google.
According to the tweets of Matt Cutts, he made clarifications regarding what is the name of the newest updates for Google’s algorithm. Since there were already numerous changes done from the start, people started naming each and every update their 1.0, 2.0 etc. With all the confusion regarding the numbers, Matt Cutts mentioned that they are simply on the 2.0 version. Most changes from February 2011 were rather 1.2s or 1.3s when it comes to Panda and Penguin.
If you want to know the whole detail based on the announcement of Matt Cutts, you may watch the video post right at the bottom of our blog.
Reasons Why the New Generation Panda and Penguin Will Harm Your Rankings
1. It’s an experiment
No search engine can ever be perfect in providing the best results. Since Google started making changes on the way their algorithm works, they continuously recalibrated how their robots will look into sites. Remember the time when Ezine was marked as an article farm? Now, this is completely crazy because Ezine is a one of the strictest article submission sites.
As mentioned earlier, every update is an experiment. It has the tendency to hit or miss the mark. All that you need to do is to roll with the punch, and simply adjust accordingly.
2. You have to evaluate what you offer to your niche
Panda and Penguin is all about the content’s value. They even have a bias to sites that provide 1500 word content than those that simply have shorter contents. Over the years, the Panda and the Penguin updates made article spinning a practice of the past. Since article spinning tools are not really perfect in generating readable and coherent copies, it is as good as obsolete.
If you practice any auto spinning tactics in the past, it is now time to hire someone who can generate a content that is effective in bringing unique IPs. Also, you want users to bookmark, subscribe and to visit the site over and over again because of what you are offering them. In case you forget, today’s internet currency is content value.
3. Time to evaluate the links pointing to your site
If you watched the vlog released by Matt Cutts, he mentioned how they are trying to work on a new link analysis system. Though it wasn’t a detailed as to how this “new” link analysis system differs from the past Penguin tendencies, it is clear that Google is trying to make things organic.
What you need to realize is to not over optimize or slack off. That’s how things looked in the past Google Panda and Penguin updates. It makes a lot of sense though. For instance, if you have a good content on your blog, people will be sharing the link on their social media sites on a regular manner. This means that you just can’t stop producing high quality content if you are seriously targeting the first page of the search result pages.
Reasons Why The New Generation Panda and Penguin Will Do Wonders For Your Ranking
1. Keyword relevance
The main objective of Google in changing the overall approach in searching is to provide the best relevant results for queries. This means that if you are offering specific services and products, and you are adhering to the rules made by Google, there is a strong probability that you are simply getting the best match.
2. Can detect the best quality content
If you made it a habit of providing useful content to your market, Google will adore your site. If you are hiring content writers who are diligent in making their high quality content, then, you are on the right track. This means that your site is not there for simply populating the online world. In order to get the traffic, it is only reasonable that you also provide people with something they can look forward to. You need to be informative.
A lot of starting webmasters are asking, how to make a really good content that can easily be found by the spiders? First, you want to make things original. Second, if you are looking to utilize keywords, it is a good idea to make use of these things in a natural manner. Mentioning a certain keyword or keyword phrase multiple times only provides a negligible benefit and it gets your site closer to keyword stuffing. This is something that you don’t want to do. Third, you want to use multimedia, headers and other basic formatting touch in order to keep the copy aesthetically pleasing. If you can embed videos, or enter photos with the necessary alt text and description, then this can even be better.
3. Considering the social signals
The popularity of the Social Media sites accelerates the proliferation of information over the last few years. Google sees this attitude of social media shares as a way to judge, whether or not a site is doing a good job in providing quality content. This means that it is a smart move to set up your own Twitter account, Facebook or even Google Plus. Establishing a network of followers can keep your site active and even generate quality social media links that point to your site. Therefore, there is also a cross disciplinary interaction between internet marketing and SEO.
In summary, Google simply wants to have an easier means for the users to look for anything that they will need. This means improving their algorithm will eventually be a must. Business-wise, this is a good move. They earn a lot of money on advertisements and it can simply alienate their market if they do not make the changes today.
When making a website, you need to make sure that you have set your goal to one thing—provide the best user experience. According to the latest Vlog of Matt Cutts, Google and sites that provide the best user experience are basically not going to worry about the updates that they’ve been making.
Here are some things that you need to keep in mind as a check list whenever you are about to make a website.
- Be Bookmarked
- Be Shared
- Get unique IPs
- Get Visitors Return to Your Site
So, how do you think will the latest changes give affect your site?