Ways to Establish a Good Online Reputation

Have you ever searched your company’s name and found that one of the first results is a bad review? If you have, you know that you have a big issue. Everyone has the freedom to say whatever they want on the internet. This can become an issue for any company, especially if the first result in a search engine is negative.

So what are the steps necessary in order to rebuild a company’s name?  Here are some simple and effective strategies on how to keep the name positive.

Assess Using Effective Tools to Monitor Online Reputation

It is important to know if the company is already receiving bad reviews. One of the best things that you can turn to is Brandwatch. Brandwatch is a website that helps monitor keywords and brand mentions even on social media. This helps you to keep track of all discussions about your company and your products and services.

Establish a Receptive Social Media Crowd

If someone has an issue with your company, they will probably voice their opinions on your Facebook page. It is important to read their comments, and consider changing certain things regarding your company. If you are looking for constructive criticism consider getting a Twitter, Facebook, YouTube, and Vimeo account for your company.

To build social media presence on Twitter you can use tool which I reviewed in this post: Tweet Adder Review.

Answer Bad Reviews

You should always respond to bad reviews. This can make you seem guilty, and make unhappy customers comments true. It is important to release a statement via the social media site to clarify things. It is also a good idea to apologize for the inconvenience if it really was an honest mistake.  The secret to responding to criticisms is to be polite. No matter how bad the comments are, it is important to answer in a very professional manner.

Companies are always under scrutiny by others. It is imperative to know the basics in monitoring and responding to unhappy customers. If you are interested in seeing your reputation online, you can always use third party software. Also, it is important to know the different venues to vent out your side of the story. Since a great number of companies have failed to reach market leadership spot because of a bad name, it is important to monitor, establish and repair the reputation of the company.

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About Rich Blogger

I’m Kamil. I’m 27 year old expat, currently living on volcano – Tenerife, Canarian Islands, Spain. I’m not a millionaire, but I’m entrepreneur and I have job that allows me to work anywhere in the world where Internet is available. Some people call it freedom. At this moment it’s lifestyle I wanted, but there is still a lot of space for improvement, especially in area of the financial independence.


  1. Hey RichBlogger,

    What a great post especially the idea of brand monitoring. I love it when I write a post about a marketer, blogger, or programmer and then a few days later they drop by and share some comments. It’s pretty exciting to see that the internet is filled with these type of listening capabilities :) Thanks for sharing this post!
    Andrea Naomi recently posted..Simple Solutions To Get Traffic To Your BlogMy Profile

  2. I agree with you. I wish to prepare one day tool for brand monitoring for social media. It could be very interesting project.
    Rich Blogger recently posted..Income Report for December 2012My Profile

  3. What about using Google Alerts?

    I like using it to see what people are saying about me, my websites, what my competition is having said about them, etc.

    My favorite part is it is free. ;)
    Romona Burns recently posted..A Manual Install of WordPressMy Profile

  4. Thanks for sharing! I like google Alert as Momna as well. It is free and easy to monitor website performance.
    Kimsea recently posted..How Domain Name Effort Your Blog SEO and TrafficMy Profile

  5. Thanks for giving these wonderful tips to make the online reputation. I am also working on my website icedtime.com. your article will definitely help me out.

  6. Thanks about Brandwatch. I didn’t know that site. I’ll give it a try.

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