Have you ever searched your company’s name and found that one of the first results is a bad review? If you have, you know that you have a big issue. Everyone has the freedom to say whatever they want on the internet. This can become an issue for any company, especially if the first result in a search engine is negative.
So what are the steps necessary in order to rebuild a company’s name? Here are some simple and effective strategies on how to keep the name positive.
Assess Using Effective Tools to Monitor Online Reputation
It is important to know if the company is already receiving bad reviews. One of the best things that you can turn to is Brandwatch. Brandwatch is a website that helps monitor keywords and brand mentions even on social media. This helps you to keep track of all discussions about your company and your products and services.
Establish a Receptive Social Media Crowd
If someone has an issue with your company, they will probably voice their opinions on your Facebook page. It is important to read their comments, and consider changing certain things regarding your company. If you are looking for constructive criticism consider getting a Twitter, Facebook, YouTube, and Vimeo account for your company.
To build social media presence on Twitter you can use tool which I reviewed in this post: Tweet Adder Review.
Answer Bad Reviews
You should always respond to bad reviews. This can make you seem guilty, and make unhappy customers comments true. It is important to release a statement via the social media site to clarify things. It is also a good idea to apologize for the inconvenience if it really was an honest mistake. The secret to responding to criticisms is to be polite. No matter how bad the comments are, it is important to answer in a very professional manner.
Companies are always under scrutiny by others. It is imperative to know the basics in monitoring and responding to unhappy customers. If you are interested in seeing your reputation online, you can always use third party software. Also, it is important to know the different venues to vent out your side of the story. Since a great number of companies have failed to reach market leadership spot because of a bad name, it is important to monitor, establish and repair the reputation of the company.