Placing your business in the digital world means that you need to utilize not only the social media accounts but also blogs and other platforms in order to increase the likelihood of sales. Online presence is relatively easy to build as long as you know how to start. But of course, businesses are not the only ones benefitting from the World Wide Web, but also professionals. There are signs showing that companies actually check applicants’ Facebook and other social media accounts. This gives them an idea on what your personality is outside of the work atmosphere.
Reasons Why Employers Check Social Media Accounts
Businesses would check the social media accounts of applicants for several reasons. One, it can be used as a first impression. Unlike in an interview where it is your suit and tie that would save you, on social media accounts, it is where you are seen in your natural environment. Some people may choose to post things on their social networking accounts that could be deemed as unprofessional by future employers. It is important that you sensor what you post, as just about anyone can see it. Two, many people do not use the privacy control settings. Some statistics say that this number is nearly 25% of all Facebook users. If you do not use privacy controls, everyone and anyone could access your information.
Most Common Mistakes You Can Do With Linked IN
In order to get the job, it is not simply about the interview these days. In fact, it is also about your social media presence. It is important to have a good Linked IN account in order to look professional in the eyes of prospect employers. So what are the most common mistakes that you can do with your Linked IN account?
- Goofy Pictures
It is imperative that you only post professional pictures of yourself. It is highly suggested that you don’t go for candid and wacky shots since this could be a turn off to potential employers. You should always consider the account as your resume.
- Lie About Your Qualifications
This is, of course, a no-no. Considering how you can easily get caught by potential employers, this could stain your reputation as a professional especially if you are working in a small industry where companies know each other.
- No External Links To Prove Accomplishments
It is important to show your links in order to prove that you have worked on certain projects. There are a lot of sites that you could use for portfolio purposes.
- No Keywords
The heading of your account should be keyword rich so the employers won’t have a difficult time finding you.
Polishing your social media presence is a good thing considering that most of the hiring process these days can occur online. There are instances when you don’t even need to go to the office in order to be hired. A simple Skype interview could already land you a job.