A large number of companies are investing in companies. This proves just how important content really can be in the online world. In fact, 76% of online marketers successful with their SEO campaign have utilized the help of effective copywriters willing to provide better user experience. One fifth of the social media links shared are because of the content within a particular site, this means that it is important to have an effective copy for the 27 million pieces of online content shared on a daily basis.
After the Google Panda updates, lots of websites formerly ranking high were booted out by Google. Thanks to the latest algorithm, they have set up an AI which determines the good and the bad content. Nowadays, ranking revolves around good content. So how do you please Google considering they’ve emerged to become the biggest market leader online? Here are some useful tips on how you can write more effectively and be indexed by Google.
Originality of the Content
It is important to never copy from another source verbatim. Also, it is important to re-phrase or to recreate the content to make it look new again in the eyes of not only the reader but also of the search engine spiders.
Use Videos and Images
The Panda update now recognizes how the use of images and videos can contribute to user experience. Thus, blogs and on-page content should also utilize the use of videos from YouTube and Vimeo in order to get the most out of the possible ranking.
Improve the Grammar
The Panda update made sure that the copies online are following correct grammatical structure. Using sites like Grammarly.com, even if you are using the free version, can help to pin point things that you need to improve on your copy.
Do Not Stuff with keywords
Keyword stuffing has always been frowned up by Google’s spiders. After the updates, they’ve become stricter when it comes to the use of keywords. It is important to always focus on the quality of the content rather than the keywords in order to please Google.
Google has emerged as one of the biggest internet companies in modern times. Adhering to the rules made by Google, it is possible to reach the rank you are looking for. Following these simple tips, copywriters could gain the reputation from marketers. You need to understand that online businesses are willing to spend a great amount of money in order to establish their brand. As for the cost of effective content, it has been recorded that over $12 billion dollars were spent just to have quality content made.