Have you ever thought of exploring email marketing? Email marketing can boost traffic to any site. In the age of social media, though becoming downplayed with the presence of Facebook, Twitter, LinkedIN and other top social media sites; it still remains to be a great option for online businesses trying to make it big.
Have you ever wondered why some companies produce e-books and let people download it? If you look at the process of getting the so called “free” e-books, you will realize that you are actually downloading the material in exchange of your email. This is the main reason why you can use an informative e-book in order to boost leads and convert them to eventual sales. However this is not as easy as it looks. There are things that you need to utilize in order to get them to download the book plus give their email address to you.
An optimized squeeze page is definitely one of the best things that you can do in order to attract individuals to get your free e-book and become a part of your pool of prospective customers. Of course, it should be well written using useful content and facts that would trigger the interest of the readers. Other than this, it is important to have effective call to action strategies. Use of arrows, contrast of colors and the like can give people the understanding that they should do something in order to know more or get the free e-book.
Optimized For Mobile
From 2010 to 2012, there has been a significant boost in the use of mobile devices. Mobile devices have the capacity to read e-books. This means that it is just not practical to undermine mobile users when giving away a free e-book in exchange for their email.
In fact, mobile internet users have significantly grown by as much as 162% worldwide from 2010 to 2012. It has been found that Asia has reached an almost 200% increase within the past two years. Aside from the number of mobile devices and its users, there is also a significant amount of consumers using smart phones. Simply put, the whole landscape of internet users has changed. This shows that changing locations plays a great factor in the demands shown by internet users. Thus, you want to follow the growing trends when expanding your emails.
Building a squeeze page with call to action that is specifically made for mobile internet users is a good thing. Though mobile internet users remain to be within the 10% mark, their growth is definitely something worth looking into.
Follow Email Etiquettes
Aside from growing your list of email subscribers, you may also use the e-book in order to nurture your existing listing. Utilizing this method means that you also follow the etiquettes required. It is important to include the physical address of your business at the. In addition, it should also include an easy check out or unsubscribe option in case the subscriber already wants to be out of your listing.
To get people engaged with your emails, it is important to have a schedule when you are going to send your email. Weekly or bi weekly email blasts are suggested. However, there are also instances when companies opt to only send when it is necessary. Does this mean that you need to come up with a new e-book every now and then? No, in reality, you may continue to hype the same e-book for the weeks.
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